Our Jack n' Jill Toothpaste in Flavor Free makes tooth brushing fun for kids, ultra mild but still yum. Natural ingredients including 40% Xylitol and Calendula help to soothe gums and fight tooth decay. Made in Australia, Certified Cruelty-free, Vegan, Gluten-free, Fluoride Free, SLS Free, Dairy Free. * Rich in Xylitol * Organic Calendula to soothe gums * Fluoride Free, Sugar Free, Color Free, Dairy Free * SLS Free, No Artificial Preservatives * Safety Seal with easy Open Flip Top Cap * BPA Free * Minimal Recyclable Packaging