Maximum Shine Formula with Flea & Itch Relief Citrus and Mint blended with natural botanicals, gourmet plant oils and butters replenishes and nurtures active coats. Super rich with fluffy lather, this bar gently removes daily dirt accumulation while rinsing easily away. Short coats can be coarse and close to the body and subject to naturally occurring body oils that can result in odor and shedding. This unique formula protects the delicate skin beneath the short coat while promoting maximum shine. Blended to restore natural luster, it deeply moisturizes to relieve itching caused by dryness. Key actives support a fresh healthy canine coat and skin while providing flea relief.