LUXURIOUS HEALTHY SHINE SHAMPOO FOR ALL HAIR TYPES WHAT IT IS This luxurious high lather color safe shampoo for all hair types that visibly smooths, increases shine & elasticity while transforming texture to smooth and youthful softness. Known as the "no brainer" clean haircare shampoo, it's the most effective sulfate free, gluten free and vegan shampoo available. Loved by those who need higher power cleansing, wanting volume, fine haired curlies and anyone wanting to soften grays. WHAT IT DOES High cleansing power Moisturizes dry and over-processed hair Softens & smooths cuticle Infuses hair with strength, pliability & elasticity Balanced pH closes cuticle adding immense shine