Crafted with pure, simple ingredients, and minimally processed. No gums, thickeners, stabilizers, artificial colors, or natural flavors are ever used in our kefir. Straus Family Creamery Organic Lowfat Blueberry Kefir is a cultured milk beverage similar to yogurt but with a drinkable consistency and more tangy taste. Straus Kefir features 11 different beneficial live and active cultures. With quality protein, our kefir is considered a good source of protein and high in calcium. It also is low in fat, saturated fat, cholesterol, and sodium. Made with fresh organic blueberries, Straus Blueberry Kefir delivers 20 percent of the recommended daily value of calcium. This flavor contains prebiotics (a group of nutrients that foster healthy gut bacteria) and just five grams of added sugar per serving – less sugar than other leading brands.