New look. Same great taste. Always organic. Real Crunchy Cereal (with quality you can taste). ALA Omega-3 rich flax seeds. Sweet dried raisins. Fiber-filled whole grains. The recipe for our Flax Plus Raisin Bran Cereal is a blend of organic wheat meal, oat bran, flax seeds, and a sprinkle of sweet raisins for a deliciously crunchy cereal you can't help but love. And with such simple, wholesome ingredients - you'll see how good organic food can be. Our Always Organic Legacy: Began on the family farm I was raised on - well before the organic industry began. In 1985, my wife Ratana and I founded Nature's Path Organic foods based on my dad's advice to always leave the soil better than you found it, by farming without chemical pesticides, fertilizers or GMOs. For over 30 years, our family has aspired to make delicious organic foods and an enduring independent company that you can love and trust. From our Family to Yours, Arran Stephens, Co-founder.