An aromatic long grain brown rice. USDA organic. Gluten-free. Family farms since 1937. Whole grain. Vegan. Non GMO Project verified. nongmoproject.org. Cultivating a Family Tradition: Over the years, the Lundberg family has produced high quality organic rice products. It's our passion and has been for over three generations. We pride ourselves on growing rice that is good for you and the environment. We've grown our rice sustainably, long before anyone used the word. Our farming methods conserve water resources, build soil integrity, and support a healthier ecosystem. At Lundberg Family Farms, we specialize in organic, whole grain, and gluten-free rice products. Nothing fancy there, just lots of natural deliciousness. Thanks for supporting sustainable farming! - The Lundberg Family. www.lundberg.com. Certified organic by California Certified Organic Farmers (CCOF). This product was manufactured with 100% renewable energy. Good taste. Good health. 100% Whole Grain: 45 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. BPA-free. Soft & Scented: This aromatic rice is packed with whole grain goodness. It cooks with the fragrance of Indian Basmati, but without elongation. An exotic choice when a fluffy, drier texture is desired. For delicious recipe ideas, visit www.lundberg.com. Non-GMO Project: Lundberg Family Farms supports the consumer's right to choose foods that have not been genetically modified. This product has been produced in accordance with the best practices of the non-GMO Project standard. For more information, please visit www.nongmoproject.org. For more delicious recipes, visit www.lundberg.com.