A long grain white rice. Better the world with every bite! Since 1937, our family has been growing wholesome, great-tasting rice while tending to soil, air, water, and wildlife as carefully as our crops. Some people say we're a bit unconventional. But doing things our way - sustainably at every step - allows us to make better food for your table while leaving a better world for the next generation. So when you choose Lundberg, you can feel confident that you're bettering the world with every bite. Simple & Delicious: Light and versatile, long grain white is subtle in flavor and remains separate when cooked. This pantry staple is the perfect canvas for any culinary creation - from the everyday to the adventurous!