Region: Aichi Prefecture Harvest: First and Second Harvest Taste Profile: The finish is slightly more astringent with a greater depth of sweetness Color: Bright vegetal green Our top-shelf Culinary grade matcha. In terms of sheer quality, this is one of the finest Culinary grade matcha available. Our EveryDay matcha offers an exceptionally bright green color for a culinary grade and has a fresh, smooth flavor profile with tones of sweetness. Its flavor is strong enough to stand out in a variety of your favorite recipes, without the usual bitterness. This blend is among our favorite when added to smoothies, vegan mylks, lattes, raw treats and a variety of baked goods. We think of it as our go-to healthy add-on to nearly all of our favorite recipes; like adding a dose of antioxidants, amino acids, chlorophyll and clean energy to just about any recipe!